jalalski
Date Registered: 02-2004
Location: SUTHERLAND, SYDNEY
TOTAL POSTS: 29100
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Re:
That's very true Kev.
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21/Nov/2014, 10:38 am
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DogTrail
X-TRAIL FANATIC
Date Registered: 05-2012
Location: Sunshine Coast
TOTAL POSTS: 481
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Re: Softroader Magazine
It is an interesting idea but the potential reader market is only a niche within the overall 4wd magazine market.
Soft-road owners can read both mainline and hardcore 4wd magazines and still dream.
It doesn't work in the other direction, so the market is limited by that.
With some easy modifications, softroaders can probably do many of the mainline 4wd tasks but it stops there.
Nevertheless, there are a lot of owners who have absolutely no idea of the potential within the vehicles they drive, so maybe an informative, specialist magazine could help those people to explore their boundaries?
It may support a single publication but unfortunately the size of the market for that information may be less than that required for a Periodical.
The economics of publication probably depend upon the number of pages of prepaid advertising for cars, parts, accessories and holidays.
The possibility of gaining paid advertising is directly related to how the potential advertisers see the probable return on their advertising dollar.
Being untested ground, one may drive through there easily or bog down hopelessly.
Maybe a pilot publication would test the market?
--- 2011/12 Australia:- 2.5 litre petrol 4WD, Series IV ST, CVT : + some gadgets and cosmetic add-on's. Dirt, (it protects the paintwork) X-2429(c).
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21/Nov/2014, 10:37 pm
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mants
X-TRAIL ENTHUSIAST
Date Registered: 01-2013
Location: Perth, WA
TOTAL POSTS: 297
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Re: Softroader Magazine
quote: DogTrail wrote:
It is an interesting idea but the potential reader market is only a niche within the overall 4wd magazine market.
Soft-road owners can read both mainline and hardcore 4wd magazines and still dream.
It doesn't work in the other direction, so the market is limited by that.
With some easy modifications, softroaders can probably do many of the mainline 4wd tasks but it stops there.
Nevertheless, there are a lot of owners who have absolutely no idea of the potential within the vehicles they drive, so maybe an informative, specialist magazine could help those people to explore their boundaries?
It may support a single publication but unfortunately the size of the market for that information may be less than that required for a Periodical.
The economics of publication probably depend upon the number of pages of prepaid advertising for cars, parts, accessories and holidays.
The possibility of gaining paid advertising is directly related to how the potential advertisers see the probable return on their advertising dollar.
Being untested ground, one may drive through there easily or bog down hopelessly.
Maybe a pilot publication would test the market?
Yeah its a hard one to know, it may work or it may fail, all just depends how many softroader owners would pay to read up on what their vehicle can actually do.
Would be interesting.
Last edited by mants, 27/Nov/2014, 12:21 pm
--- 2012 Nissan X-Trail ST
Precision Grey - Petrol - Manual - 4wd
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25/Nov/2014, 12:36 am
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jalalski
Date Registered: 02-2004
Location: SUTHERLAND, SYDNEY
TOTAL POSTS: 29100
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Re:
Well guys, someone must have read this thread and decided that a SUV magazine is warranted for Australia and it will be coming out next month
Enjoy (details HERE)
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23/Aug/2015, 3:38 pm
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jalalski
Date Registered: 02-2004
Location: SUTHERLAND, SYDNEY
TOTAL POSTS: 29100
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Re:
Very exciting indeed.
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23/Aug/2015, 5:38 pm
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